top of page

The Impossible Taste Test

The April Fool's Prank That Was Actually True

Can beef fans tell the difference between a plant-based patty and actual beef?

Let's find out.


Agency: David The Agency

ECD: Tony Kalathara

Account Director: Stefane Rosa

Art Director: Leticia Romano / Andy Tamayo

Copywriter: Nellie Santee / Alexander Allen

bottom of page