NO DAYS OFF

Client: Land O'Lakes

Category: Print

Art Director: Leticia Romano & Daniel Pujol

Copywriter: Agustina Lavignasse

Award: Top Dog Golden Paw, Miami Ad School, 2017
Land O' Lakes needs to communicate that it is not just a dairy brand and raise awareness for their deli sliced cheese.
The ultimate objective is to make their cheese the millennial mom's choice against all competitors at deli counters.
Cheese doesn't take a day off.
You can't imagine certain foods without it.